Project: Website Redesign & Video Series

The Brief:

Active Queenslanders Industry Alliance (AQIA) wanted to create a range of multimedia Active Careers content and redesign its website to help showcase the range of careers in the fitness, sport and recreation industry.

What We Delivered:

Website Design and Build: The client requested a complete redesign and rebuild of their website, incorporating a new Careers Hub which would host videos, downloadable career guides and career pathway advice.

Videography: Our videography team visited a range of sport, fitness and recreation businesses to film its staff to create a series of social clips and Q&A interviews. These clips were used on the website as well as posted on social media.

Marketing Materials: Our design team created a range of downloadable and printed marketing materials, including career guide flyers to hand out at career days.
E-Learning: Our content team worked closely with CLUBMAP in the creation of a range of free e-learning courses for sporting clubs and organisations.

The Results:

AQIA has a modern, visually appealing website with a wealth of engaging and informative resources for clubs and those seeking careers in the active industry. The content generated during this website build can also be used in numerous ways across different channels, with hours of footage for social media clips and a range of resources that can be used at career days and roadshows.