Project: Website Build & Podcast

The Brief:

The client is a highly experienced financial services law firm with clients across a broad range of financial institutions, from start-ups to ASX-listed entities. CNM Legal came to us as their website was not ranking well on Google, and they wanted a website design and content update.

What We Delivered:

The website got a complete overhaul. We delivered a clean, professional-looking legal website with SEO-optimised content, rewriting the landing pages to target keywords for the client’s core services. 

In order to drive new clients to their website, we ran a Google ad campaign on their core service leading to a lead generation landing page, and fixed any technical SEO or metadata errors that were negatively impacting the client’s search engine rankings. 

We also wrote new blogs to boost SEO rankings, created regular Google Business Profile posts, and fleshed out pages which were light on content to fulfil SEO best practice guidelines. 

We suggested to the client that a podcast would be an ideal way to reach a new audience and consolidate their brand authority as financial law experts. We recorded and produced the new CNM Legal podcast in our Milton studio, and created reels for their professional LinkedIn audience.