The Raymond Wood Podcast

The Brief:

As an ex-coach for major UK football teams including Leicester, Liverpool, PSG and having worked on the EPPP for the English Premier League, Raymond Wood has made it his mission to help young Australian players improve their game and find professional pathways to the European Leagues. 

Ray hired us to record and produce his podcast, as he interviews a series of top-tier guests, from pro players and coaches to professional mindset coaches and sports nutrition experts.

What We Delivered:

Ray records multiple podcast episodes a month in our Milton studio, with some of his guests recording in-house and others joining from around the world via link-ups. We record the podcast in audio and video format for You Tube, and edit the conversations for clarity. We upload the episodes, adding titles, episode descriptions, cover artwork and ad breaks.

Next, we create social reels, overlaid with footage, captions, and music. These reels mean that the client has an amazing library of short-form video for his socials every week- which is really breaking through with his younger audience.

Results:

The client reported that his business experienced exponential growth within the first month of launching the podcast, and that the podcast and resulting reels now make up a huge part of Euro Football Star’s marketing and growth strategy. Brand recognition and authority has skyrocketed since launch, thanks to the vast amount of content that the podcast produces each week- multipurpose content that can be used across socials, website, ad campaigns and more.

Podcasts really are a content generating machine! If you are interested in growing your business through podcasting, get in touch!

Ray Wood is one of our key clients for podcast, so we interviewed him on the Clearshot podcast to get his thoughts on how podcasting has changed his business and what he’s learnt along the way.

Check out the full Clearshot podcast episode interviewing Ray to find out how having a podcast has revolutionised his business.

This is an incredible podcast to be a part of, with high-calibre guests from the football world coming through our doors at our Milton podcast studio, as well as beaming in from Wembley Stadium and events around the world. Looking forward to many more episodes and interesting conversations in future!