Project: Podcast Production and Marketing

The Brief:

Best-selling Australian author Matt Rogers wanted to find a new way to connect with and build his audience. A podcast was the obvious solution.

What We Produced:

We knew that Matt Rogers’ existing audience is super-engaged. And we also knew (thanks to Kindle’s highlight feature), which parts of Matt’s books really resonated with his audience.

So we created the Heroic Traits: A Best Selling Author’s Guide podcast to explore the meaning behind some of the big themes of Matt’s most recent action thriller, Be Somebody, as well as what drives Matt’s success as a writer. We put Matt together with host Billy Bentley, one of our trusted network of TV and radio presenters, hit record, and watched the magic happen. Ok, it was a little bit more complicated than that. Launching a podcast at a professional level takes some know-how.