UQ Blues Cricket Academy Cricket Club engaged Clearshot Digital to build an online store and booking platform for them, as well as create a content library of photos and videos.
E-Commerce Store and Booking Platform: The Academy needed an online store and booking platform for a few reasons. They wanted to move away from having cash on the premises, freeing up personnel and removing the usual difficulties with handling and accounting for cash. By moving to an online store and booking platform, they could easily sell their merchandise and memberships, coaching sessions and Academy bookings without needing to handle cash. For their members, it also meant that parents could book sessions and buy uniforms etc after-hours.
Content Library: We sent our photo and video team along to the Blues Academy school holidays training sessions to capture images and video to be used across the club’s social media channels, website and other marketing materials.
Digital Marketing: We provided the UQ Cricket club with 1 production quality video, 10 prepared short videos for social media and 100 high quality images to help promote the Blues Academy online and in print. We also shared some tips and tricks to help improve engagement and some sample social media posts to get the ball rolling.
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