The client is a highly experienced financial services law firm with clients across a broad range of financial institutions, from start-ups to ASX-listed entities. CNM Legal came to us as their website was not ranking well on Google, and they wanted a website design and content update.
The website got a complete overhaul. We delivered a clean, professional-looking legal website with SEO-optimised content, rewriting the landing pages to target keywords for the client’s core services.
In order to drive new clients to their website, we ran a Google ad campaign on their core service leading to a lead generation landing page, and fixed any technical SEO or metadata errors that were negatively impacting the client’s search engine rankings.
We also wrote new blogs to boost SEO rankings, created regular Google Business Profile posts, and fleshed out pages which were light on content to fulfil SEO best practice guidelines.
Within weeks of running the Google Ads campaign, the client had converted multiple high-value leads via that landing page. The client now has a slick, updated, SEO-optimised website that will generate relevant leads for years to come.
AI or Humans: Who Do You Want to Write Your Website Content There’s a divergence going on in marketing. And it’s hard to know which […]
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